Reflections: Gestalt and His Principles

Laws of pragnanz or laws of clarity tells us how our brains organize things. There are Closure, Symmetry, Continuity, Similarity and Proximity and Figure & Ground. The image below shows these 5 of these laws.

I came across the image on the left. There is Continuity, Closure, Proximity, Figure & Ground.
The horses' tail display Continuity as your eyes will naturally travel downwards. Continuity can be seen here as the tails "closes" up to form a face of a woman. And the birds closed together can be seen as the woman's facial features as a result of Proximity. Figure & Ground can also be observed as the birds are flying in the sky (in contrast from the ground).

I think these laws are important in helping in the creation of artworks as we are able to manipulate the laws when we want the audience the receive a specific message.

When we look at sports brands, for example, where their whole image is about agility and movement, it can be used to their advantage in their campaigns or brand logos.

For example, Nike's brand logo makes use of Continuity as it is a swoosh. The logo almost gives an impression of how the swoosh would be drawn (left to right) -> Movement.

When we look at Puma's logo, it makes use of Figure & Ground where the word 'PUMA' seems to be on the ground and the puma is jumping from it. This helps as well in representing what their brand is about - speed and power.