I decided that I wanted to create a story for this illustration so I looked through my images and found these 3 that could compliment each other.. kind of? I started with the artwork of the girl. Here, I used negative space on the background (which were just buildings). I then collaged images of cocktails and place it on the background. Next, I did the same using another image. Instead, i decided to deconstruct the image of the head by cutting the image and placing it on top of one of the girl's legs. So now she looks kinda incomplete and like as if she cant move..?
I think that it didnt really stray from the original image of the girl as there was an element of mysteriousness to it, similar to the new deconstructed image.
Brand Logo
Chanel A/W Paris Fashion Week 2012
Chanel Haute Couture Fall-Winter 2013-2014
I have chosen this brand because it really speaks to me. Firstly, this brand produces a range of products - perfume, makeup, bags, apparel, makeup and more. Their designs are also always unique but still retains a touch of elegance. For this advert sequence, i have decided to focus more on the apparel side of their brand.
Background Information
Chanel S.A. (/ʃəˈnɛl/; French: [ʃaˈnɛl]) is a French, privately held company owned by Alain and Gérard Wertheimer, who was an early business partner of the couturière Gabrielle Bonheur Chanel. Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories.[3] In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewellry (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion.
Origin:
The House of Chanel (Chanel S.A.) originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was mistress.[3] Because the Balsan flat also was a salon for the French hunting and sporting élite, Chanel had opportunity to meet their demi-mondaine mistresses, who, as such, were women of fashion, upon whom the rich men displayed their wealth — as ornate clothes, jewelry, and hats.
Coco Chanel thus could sell to them the hats she designed and made; she thus earned a living, independent of her financial sponsor, the socialite Balsan. In the course of those salons Coco Chanel befriended Arthur ‘Boy’ Capel, an English socialite and polo player friend of Étienne Balsan; per the upper class social custom, Chanel also became mistress to Boy Capel. Despite that social circumstance, Boy Capel perceived the businesswoman innate to Coco Chanel, and, in 1910, financed her first independent millinery shop, Chanel Modes, at 31 rue Cambon, Paris. Because that locale already housed a dress shop, the business-lease limited Chanel to selling only millinery products, not couture. Two years later, in 1913, the Deauville and Biarritz couture shops of Coco Chanel offered for sale prêt-à-porter sports clothes for women, the practical designs of which allowed the wearer to play sport.[3][6]
Post Coco era:
In 1981, Chanel launched Antaeus, an eau de toilette for men. In 1983 Karl Lagerfeld took over as chief designer for Chanel. Like Chanel, he looked into the past as inspiration for his designs. He incorporated the Chanel fabrics and detailing such as tweed, gold accents, and chains. Lagerfeld kept what was signature for Chanel but also helped bring the brand into today.
In later collections Lagerfeld chose to break away from the ladylike look of Chanel and began to experiment with fabrics and styles. During the 1980s, more than 40 Chanel boutiques opened worldwide. By the end of the 1980s, the boutiques sold goods ranging from US$200-per-ounce perfume, US$225 ballerina slippers to US$11,000 dresses and US$2,000 leather handbags. Chanel cosmetics and fragrances were distributed only by Chanel outlets. Chanel marketer Jean Hoehn explained the firm's approach, saying, "We introduce a new fragrance every 10 years, not every three minutes like many competitors. We don't confuse the consumer. With Chanel, people know what to expect. And they keep coming back to us, at all ages, as they enter and leave the market." The 1984 launch of a new fragrance, in honor of the founder, Coco, continued the label's success. In 1986, the House of Chanel struck a deal with watchmakers and in 1987, the first Chanel watch debuted. By the end of the decade, Alain moved the offices to New York City.[8]
Examples of Chanel Ads
Perfume Ad in the 1960s
Chanel's advertisement always have a touch of elegance since last time. As times change, Chanel's advertisements has become more edgy and high fashion.